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  • Writer's pictureRebecca Derrick

SportAZ Playback: Edition 6

Updated: Aug 22, 2022

Ready for edition 6? Here's what we're loving right now!

✉️ Newsletter

Front Office Sports. Whether you want it via email or LinkedIn, FOS newsletters contain an incredible amount of sports news, updates, stats and transfer news. Covering global sports but with a lean on American sports, it's a great source of information for any sports fanatic.

📄 Article / Whitepaper

UEFA's Business Case for Women's Football. A detailed analysis of just how HUGE the opportunity is for women's football, from sponsorship to matchday revenue to fan engagement, women's football has never been more lucrative as it is now, thanks to the brilliant WEURO 2022.

🏉 Game / Match

2022 Rugby Championship (mens). It's already been a very interesting championship with the All Blacks struggling to find their form under Ian Foster's leadership and Argentina's blinding win over Australia. We can't wait to see how the rest of the championship unravels.

🎙 Podcast

BBC Sounds 5 Live, Wake Up to Money. With Becca! A couple of weeks ago, SportAZ founder Becca was featured on BBC's Wake Up to Money to discuss the impact of the Lionesses monumental win and what we need to do now to ensure to continue the legacy. Becca starts about 46 minutes.

🎬 Documentary / Movie

Ted Lasso. As we anxiously await the third (and maybe final) season, this is a reminder to you all to get caught up. A beautiful balance of football, inspiration, brilliant comedy and even a few tearjerker moments, Ted Lasso is a TV series for the ages.

📖 Book

You are a Champion, Marcus Rashford. As if we needed another reason to love Marcus, he goes and releases a book for children to inspire confidence and tips to being the best version of yourself. Since it's release in 2020, there have been countless crowd-funders to ensure the book reaches as many kids around the country.

🤝 Social channel

England Football. If we want to see our national teams lift more trophies then we have to ensure we're creating every chance for our kids to get involved in the national sport. England Football is your go to source of how you can get involved in areas close to you and their Instagram is full of brilliant grassroots actions, tips-and-tricks and competitions.

🧢 Wear

LeBron James, 6 jersey. Having just signed another two years with the Lakers, it's a safe investment to grab your jersey. Be part of the legend that is the LeBron era.

💰 Sponsorship

Heineken x Women In Football (WIF). Following their brilliant '12th man' advertising campaign, Heineken has solidified its investment in women's football by partnering with the Women in Football network creating a mentorship programme from those involved in the WEURO 2020 competition. Ensuring the legacy of the tournament, and key learnings, can be taken forward for 100 brilliant women.

💁‍♀️ Brand move

Barilla Group x Roger Federer and the powerful promise to Zizou. If you don't/didn't cry watching this video then...I don't know what's wrong with you.

#️⃣ Fact / stat

Well it's only fair that we keep shining that light on the success of the WEURO's, here are just some of the incredible records set:

🏟 87,192 in Wembley: the record crowd set for any Euro's tournament, men's or women's

📺 17.4 million: the number of people who watched live on the BBC (not including iPlayer or online), the biggest TV audience for a women's football match in the UK

👙 130%: the increase in searches John Lewis saw for sports bras after Chloe Kelly's epic celebration

🥅 22: the most goals scored in a Euro's tournament, by England of course

🏆 2: the number of nations England coach Sarina Weigman has coached who have gone on to win at the Euro's

What a tournament. We hope you enjoyed the latest edition of Playback, until next time!

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