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  • Writer's pictureRebecca Derrick

SportAZ Playback: Edition 3

Updated: May 18, 2022

OK, I'm kind of loving Playback at the moment - I hope you are too. Whilst it won't always be weekly, here's another for you!


✉️ Newsletter

SportsPro Daily: Your daily round-up of sports news but with a slight lean on UK business and marketing updates. Also gives you info on their ‘live’ series and podcasts!


📄 Article / Whitepaper

City of London, EY and UK Sport’s The Impact of Major Sport Events. I read this article a few months ago after it’s November release date and already it’s influenced a lot of my writing, predictions and discussions. After such a challenging time for sport events during the Covid-19 pandemic, we’ve seen them come back bigger, better and more exciting than ever. This whitepaper covers just how important these events can be to the community, the power of purpose and the future of sport.


🏏 Game / Match

ICC Women’s World Cup Final, 3rd April: it’s been a busy, exciting, controversial, shocking, impressive, inspiring world cup so far so we can’t wait to see how it all concludes (even if NZ did crash out so spectacularly!). Will it be England, South Africa, Australia or the West Indies in the final?


🎙 Podcast

The Sustainability Report’s latest podcast, Building a football club identity around sustainability. A fascinating discussion between İstanbul Başakşehir’s Elif Aslı Koç and Real Betis’s Rocio Ruiz Berdejo and how their partnership is shaping the way football hits its sustainability goals. We particularly loved Elif’s take on the importance of building sustainability into their brand.


🎬 Documentary / Movie

No Woman No Try, Amazon Prime. Now admittedly I haven’t been able to watch this yet because it’s not available in NZ (waaaah!) but I trust my peers who have seen it and are absolutely raving about the raw, emotional, powerful storytelling. Created by #IAmEnough movement maker, Victoria Rush, the documentary gives women’s rugby the spotlight for once with huge names like Sue Anstiss and Ugo Monye taking the mic.


📖 Book

James Kerr’s ‘Legacy’. As one of the first to expose the All Black’s winning tactics, Kerr’s book has officially claimed iconic status, as the go to book for brands, not just in sport, to understand how they can apply winning sport psychology to their business. Who’d have thought sweeping the sheds would have such an effect on the business world.


Social channel

🤝 Togethxr. Togethxr is a media and commerce company that was founded by iconic female athletes, Alex Morgan, Sue Bird, Simone Manuel and Chloe Kim. They focus on the rich culture of sport, identifying important stories to tell and topics to celebrate. Their social media is brilliantly curated with all the latest and greatest in sport culture. A great one to leave you feeling energised and inspired.


🧢 Wear

The Arsenal x Stella McCartney collection! FINALLY, the fashion world has tasted a piece of the sport pie, and not just in leggings and tanks but in true kit collaboration. Arsenal Women’s, the team that arguably put women’s soccer on the map, has partnered with Stella McCartney, a long time fashion accelerator, to design a limited edition kit for all to buy.


💰 Sponsorship

Bryant x Nike re-launched. Last week we reported the news that Vanessa Bryant had re-newed the decades-long partnership with Nike as a way to keep Kobe and Gianna’s legacy’s alive. The new deal will help fund the next generation of athletes through the Mamba and Mambacita Sports Foundation. Products will include new shoe releases, a youth basketball center and I am sure a lot more yet to be announced. The question I have is, how do we feel about this? Balance is so key here, it must be seen as a positive move not a monetary one.


💁‍♀️ Brand move

UEFA Euros 2022 Carnaby Street takeover. The famous street in London, UK, was transformed into a giant foosball table, featuring nine feet tall women’s players representing the top-seeded team in each group (England, Germany, Netherlands and France), all in celebration of it being 100 days until the UEFA Women’s EURO 2022. Members of the public could not only view the impressive installation but could also participate in their own games of foosball with tables placed throughout the street. If you were really lucky, you could play against some iconic names such a Rio Ferdinand, Millie Bright and Fara Williams.

Installation by M&C Saatchi Sport & Entertainment. Video by Matta.


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